I've just been watching a few bits from last night's action at the Democratic National Convention in Denver. This has hammered two things home to me:
- BBC Parliament is an extremely awesome channel even when it isn't showing anything to do with Parliament; and
- The Americans do glitz and glamour better than anyone else in the world.
The other main thing that I realised was that even if they were fielding a terrible candidate (and even if I didn't support them anyway), I'd be very tempted to throw my support behind the Democrats entirely on the basis of their typography. To see what I mean, take a look at this image from barackobama.com.
And now compare it to John McCain's campaign logo.
There's nothing especially wrong with the McCain logo, but that font just looks like someone took Times New Roman and filed the corners off. The font used on Obama's page (and it's the same one that was used for all the speakers' names at the convention, in a rather good piece of visual continuity) is one that I've never seen before, and it's well-balanced, nicely rounded, clean and smart. Whoever is doing the graphic design for the Democrats at the moment is doing a superb job.
1 comment:
But he uses the word 'Organize'. It would be optimistic of me to expect Americans to use English suffixes, but I am optimistic.
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